Gucci has appointed IU as its new global brand ambassador!

On May 30 KST, Gucci shared a photo of IU on the red carpet at the 75th Cannes Film Festival wearing a gorgeous Gucci dress. They captioned the post, “The global brand ambassador IU was captured at the 75th annual Cannes Film Festival wearing a Gucci gown with lace-embroidered petal detailing on the cuffs, along with florals with sequins and crystal embellishments on the skirt.”

While IU has been the Italian luxury brand’s Korean ambassador since 2020, this is the first time that Gucci has named the star as its global ambassador. However, a representative from Gucci shared, “Due to competition with another brand, it is difficult to reveal exactly when IU signed a contract as a Global Ambassador.”

IU is now the fourth Korean star to be named Gucci’s Global Brand Ambassador, following EXO’s Kai, Shin Min Ah and Lee Jung Jae.

IU recently attended the 75th Cannes Film Festival in France where her film “Broker” was nominated for the Palme d’Or. “Broker” hits theaters on June 8, and you can check out the trailer here!

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