Choi Jeong Hwa ( Korean : 최정화), born 1961 in Seoul, is a South Korean artist and designer whose work includes aspects of visual arts, graphic design, industrial design and architecture. His inspiration comes from popular culture and everyday life. Monumental outdoor sculptures, made of various materials such as balloons, cables, everyday objects and recycled objects and materials are the hallmark of Choi’s playful repertoire .
His father was a soldier as well as a secretary for a famous buddhist monk, and while he traveled with his father he learned about the honest aspect of religion as well as the harsh side of reality. He started drawing since the last year of high school. He majored in Western art styles at Hongik University. From 1991, Choi set the phrase “Art that survives in the streets, and not in an art gallery, is real art.”
His White Lotus , a two-metre high flower made of inflatable polystyrene , was presented at the Venice Biennale in 2005 .
Flower Tree , a bouquet of giant flowers, is installed Place Antonin-Poncet , in Lyon/France .
Choi Jeong Hwa is a prolific artist. So it would take more than a day to introduce you to his various works , all as colorful and playful as their creator. This is why I invite you to visit his website if you want to know more about him and his work.